Many Filipino CPAs dream of putting up their own auditing and consultancy firm. However, procurement and sustainability of clients can be very challenging and competitive. To set one's own practice is easier and one simply needs to abide by statutory requirements by government regulators. Marketing a CPA's set of services is the key to business development. This training module is designed to help CPAs formulate their own set of strategies which they may employ once in business. Marketing services of CPAs is governed by BOA resolution which restricts marketing activities to conservative strategies in order to preserve the high ethical standards and integrity in the profession.

The high demand for assurance as well as non-assurance services oftentimes leads be very limited or no marketing at all by CPAs. It is this attitude of complacency or aversion towards marketing that cripplessome auditing o consultancy practice to minimal growth and development. Not too many accountants are aware that there are a number of clever marketing strategies that are permissible and are not contradictory to the Board of Accountancy Resolution No. 126 Series of 2008 (Adoption of the Rules and Regulations on Advertising for Philippine Accountancy Profession).

This gap is the subject of this webinar and allows Filipino CPAs to be marketable and yet within ethical standards of the profession. This will hopefully improve the yield of numerous firms and individuals involved in the practice of the Accounting profession.

Other Speakers

About the Event

Registration Fee for Members in Good Standing Amount is inclusive of VAT

Member Price
  • ₱375.-

Registration Fee for Members NOT in Good Standing and Non-Members Amount is inclusive of VAT

Public Price
  • ₱500.-



Q: How do I reserve for the PICPA MMR webinar? How and when do I get the webinar ID?

A: Go to the https://picpa.glueup.com/my/home/ website and find the webinar/seminar listing at the "Upcoming Event Tab." Click "Register Now" or the "Title of the Webinar/Seminar" and you will be directed to the registration page of Glueup. Complete the registration. You will receive a confirmation email at the latest two (2) hours before the start of the event. Said email will contain the webinar ID.


A. Thru Union Bank of the Philippines

Via Over-The-Counter Transaction

Name of Member : Name of paying PICPA member (First Name, MI, Last Name)

CPA Number     : PRC ID number of paying PICPA member (put 000 for nonCPA)

Type of Payment : CHAPTER DATE TIME (eg. WMMC MAR 6 AM)

Via Online Banking or Mobile App (Bills Payment)


Name of Member : Name of paying PICPA member (First Name, MI, Last Name)

CPA Number : PRC ID number of paying PICPA member (put 000 for nonCPA)

Type of Payment : CHAPTER DATE TIME (eg. WMMC MAR 6 AM)

B. Thru InstaPay

Via GCash Mobile App 

Pay Bills

Payment Solutions

Biller Name : PICPA MMR

Full Name : Name of paying PICPA member (First Name, MI, Last Name)

CPA No. : PRC ID number of paying PICPA member (put 000 for nonCPA)

Payment for : CHAPTER DATE TIME (eg. WMMC MAR 6 AM)

Once paid please SEND a copy of the payment confirmation to:

PICPA Northern Metro Manila Chapter – picpa.wmmc@picpammr.org


Q: How do I login into the event?

A: Download the Zoom Application (free subscription will do). On the confirmation email that you will receive, click "Click Here to Joinlink. You can login and wait to be let in anytime within the duration of the webinar or earlier, from up to 15 minutes before the event. Remember that your first login is captured by Zoom as your "time in" at the event. 

Q: Can I pass on or transfer the webinar ID to someone else?     

A: Note that your registration is NON-TRANSFERRABLE, NON-SHAREABLE. The confirmation email containing the webinar ID that you have received is associated with the PICPA-Glueup registered email that is yours alone. 

Q: How can I assure that my attendance is accounted for?

A: The participant has to write his FULL NAME upon signing/logging in. Once inside the webinar, he/she must make sure of a strong internet connection. If ever disconnected, the participant will not be allowed to rejoin. As a final reminder, participant must make sure to validate attendance before exiting the seminar.


Q: Will all webinar attendees/participants get a Certificate of Attendance?

A: To be eligible for a Certificate of Attendance, participants must first satisfy these four requirements: (a) pre-registration, (b) attendance, (c) polls, and (d) evaluation.

(a) Pre-registration in the PICPA-Glueup portal is required.

(b) Attendance: Zoom captures the "time in" of participants automatically. Only those who join the event not later than 15 minutes after its official start will qualify to receive the Certificate of Attendance.

(c) Polls – Poll questions flashed on the screen during the webinar should be answered. This serves as a monitoring tool to keep track of the participant's physical presence.

(d) Evaluation – Participants need to accomplish the ZOOM Online Evaluation Form which is made available only after the Q&A portion.

Q: When will the Certificate of Attendance be printed and released to the participants?

A: Please wait for further announcements regarding this matter. In case there is an urgent need for a Certificate of Attendance, please write a request by sending an e-mail to: picpa.wmmc@picpammr.org


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