Monitoring of operating profitability and liquidity of a business is critical in ensuring a sound financial health. This includes an in-depth analysis of profitability and liquidity measures and see to it that said metrics do not go down to worrying levels. Accountants should have a clear grasp of these analytical tools and their knowledge should not be confined

solely on traditional measures such as current ratio, return on investment, among others. Evaluation of the profitability of responsibility centers or business units in a company should be conducted. In addition, relatively new analytical approached should be explored to augment the information obtained from traditional measures. It is for this reason that this webinar is being conducted.


At the end of the webinar, the participants are expected to:

1. Articulate the role of analytical skills and professional judgment in conducting profitability analysis.

2. Identify financial tools for analyzing liquidity and profitability and utilize these in the calculations.

3. Identify and utilize analytical tools for assessing financial condition.

Other Speakers

About the Event

Registration Fee for Members in Good Standing Amount is inclusive of VAT

Member Price
  • ₱375.-

Registration Fee for Members NOT in Good Standing and Non-Members Amount is inclusive of VAT

Public Price
  • ₱500.-



Q: How do I reserve for the PICPA MMR webinar? How and when do I get the webinar ID?

A: Go to the https://picpa.glueup.com/my/home/ website and find the webinar/seminar listing at the "Upcoming Event Tab." Click "Register Now" or the "Title of the Webinar/Seminar" and you will be directed to the registration page of Glueup. Complete the registration. You will receive a confirmation email at the latest two (2) hours before the start of the event. Said email will contain the webinar ID.


A. Thru Union Bank of the Philippines

Via Over-The-Counter Transaction

Name of Member : Name of paying PICPA member (First Name, MI, Last Name)

CPA Number : PRC ID number of paying PICPA member (put 000 for nonCPA)

Type of Payment : CHAPTER DATE TIME (eg. EMMC JUN 10 AM)

Via Online Banking or Mobile App (Bills Payment)


Name of Member : Name of paying PICPA member (First Name, MI, Last Name)

CPA Number : PRC ID number of paying PICPA member (put 000 for nonCPA)

Type of Payment : CHAPTER DATE TIME (eg. EMMC JUN 10 AM)

Under Bank Transfer via UnionBank


Account Number: 000840021240


B. Thru InstaPay

Via GCash Mobile App

Choose Pay Bills

Payment Solutions

Biller Name : PICPA MMR

Full Name : Name of paying PICPA member (First Name, MI, Last Name)

CPA No. : PRC ID number of paying PICPA member (should be 6 digits only; put 000000 for nonCPA)

Payment for : CHAPTER DATE TIME (eg. EMMC JUN 10 AM)

Once paid please SEND a copy of the payment confirmation (with Reference number and Transaction date) to:

PICPA Eastern Metro Manila Chapter - picpa.emmc@picpammr.org


Q: How do I login into the event?

A: Download the Zoom Application (free subscription will do). On the confirmation email that you will receive, click "Click Here to Join" link. You can login and wait to be let in anytime within the duration of the webinar or earlier, from up to 15 minutes before the event. Remember that your first login is captured by Zoom as your "time in" at the event.

Q: Can I pass on or transfer the webinar ID to someone else?

A: Note that your registration is NON-TRANSFERRABLE, NON-SHAREABLE. The confirmation email containing the webinar ID that you have received is associated with the PICPA-Glueup registered email that is yours alone.

Q: How can I assure that my attendance is accounted for?

A: The participant has to write his FULL NAME upon signing/logging in. Once inside the webinar, he/she must make sure of a strong internet connection. If ever disconnected, the participant will not be allowed to rejoin. As a final reminder, participant must make sure to validate attendance before exiting the seminar.


Q: Will all webinar attendees/participants get a Certificate of Attendance?

A: To be eligible for a Certificate of Attendance, participants must first satisfy these four requirements: (a) pre-registration, (b) attendance, (c) polls, and (d) video open (e)evaluation.

(a) Pre-registration in the PICPA-Glueup portal is required.

(b) Attendance: Zoom captures the "time in" of participants automatically. Only those who join the event not later than 15 minutes after its official start will qualify to receive the Certificate of Attendance.

(c) Polls – Poll questions flashed on the screen during the webinar should be answered. This serves as a monitoring tool to keep track of the participant's physical presence.

(d) YOUR VIDEO OPEN during the entire webinar. You are not allowed to turn-off or disable your video so that when a Monitor appointed by the CPD Council takes the screen shot, you are visible. The screen shot can be taken by the designated Monitor in three occasions at random during the session and those who are not captured in the screenshot will not earn any credit. No picture, no certificate.

(e) Evaluation – Participants need to accomplish the ZOOM Online Evaluation Form which is made available only after the Q&A portion.

Q: When will the Certificate of Attendance be printed and released to the participants?

A: Please wait for further announcements regarding this matter. In case there is an urgent need for a Certificate of Attendance, please write a request by sending an e-mail to: picpa.emmc@picpammr.org


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