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General Concepts of Balanced Scorecard
Mark Benedict Guia

• Its objectives, historical background, benefits and limitations.

  • Mark Benedict Guia (Instructor at University of Santo Tomas)

    Mark Benedict Guia

    Instructor at University of Santo Tomas
The Strategic Map
Mark Benedict Guia

The main tool in balanced scorecard

  • Mark Benedict Guia (Instructor at University of Santo Tomas)

    Mark Benedict Guia

    Instructor at University of Santo Tomas
Lunch Break
The Four Perspectives
Mark Benedict Guia

Customers, Financial, Internal Operation, and Learning and Growth.

  • Mark Benedict Guia (Instructor at University of Santo Tomas)

    Mark Benedict Guia

    Instructor at University of Santo Tomas
Constructing a Strategic Map
Mark Benedict Guia
  • Mark Benedict Guia (Instructor at University of Santo Tomas)

    Mark Benedict Guia

    Instructor at University of Santo Tomas