Many Filipino CPAs dream of putting up their own auditing and consultancy firm. However, procurement and sustainability of clients can be very challenging and competitive. To set one's own practice is easier and one simply needs to abide by statutory requirements by government regulators.

Marketing a CPA's set of services is the key to business development. This training module is designed to help CPAs formulate their own set of strategies which they may employ once in business. Marketing services of CPAs is governed by BOA resolution which restricts marketing activities to conservative strategies in order to preserve the high ethical standards and integrity in the profession.

The high demand for assurance as well as non-assurance services oftentimes leads be very limited or no marketing at all by CPAs. It is this attitude of complacency or aversion towards marketing that cripples some auditing o consultancy practice to minimal growth and development.

Not too many accountants are aware that there are a number of clever marketing strategies that are permissible and are not contradictory to the Board of Accountancy Resolution No. 126 Series of 2008 (Adoption of the Rules and Regulations on Advertising for Philippine Accountancy Profession).

This gap is the subject of this training module and allows Filipino CPAs to be marketable and yet very ethical within the profession. This will hopefully improve the yield of numerous firms and individuals involved in the practice of the Accounting profession.